TERMS OF SERVICE AND MASTER SERVICES AGREEMENT

Concrete CEO

Effective Date: June 25, 2026



These Terms of Service and Master Services Agreement (this “Agreement”) are entered into by and between Concrete Launch Secrets LLC, a Colorado limited liability company doing business as Concrete CEO (“Company,” “we,” “us,” “our”), and the individual or entity that accesses our website at concreteceo.com or purchases any services offered by the Company (“Client,” “you,” “your”). This Agreement governs your use of the Website and, together with any applicable Order Form, constitutes the complete agreement between you and the Company for the purchase and delivery of services.


ACCEPTANCE OF TERMS

  • Agreement to Terms. By accessing the Website, creating an account, checking any acceptance box, or submitting payment for any service, you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you do not agree, you must not access the Website or purchase any services.
  • Capacity. You represent that you are at least eighteen (18) years of age and have the legal capacity to enter into binding contracts. If you are entering into this Agreement on behalf of a business entity, you represent that you have authority to bind that entity.
  • Binding Contract. By checking the acceptance box and submitting payment through the Website or any checkout page operated by the Company, you enter into a binding agreement under these Terms. No separate signature is required unless otherwise specified in an applicable Order Form.

DEFINITIONS

  • Defined Terms. As used in this Agreement, the following terms have the meanings set forth below:

“Confidential Information” means any non-public information disclosed by either party to the other in connection with the Services, including business plans, financial data, client lists, pricing strategies, marketing materials, proprietary processes, and trade secrets.

“Deliverables” means the specific services, materials, and work product to be provided under a particular Program, as detailed in the applicable Schedule A.

“Intellectual Property” means all training materials, spreadsheets, frameworks, templates, tools, processes, methodologies, marketing assets, website designs, and other proprietary content created or provided by the Company.

“Order Form” means a Program Order Form and Program Agreement executed or accepted by Client that supplements this Agreement and specifies the particular Program, Deliverables, fees, and tier-specific terms.

“Program” means any coaching, consulting, marketing, lead generation, or business growth service offered by the Company, including the Partner Program, Growth Program, and any other service tier.

“Program Fee” means all fees payable by Client under an Order Form, including sign-on fees, monthly retainers, revenue share payments, and any applicable add-on service fees.

“Schedule A” means an appendix to an Order Form describing the specific Deliverables, pricing, and terms for a particular Program tier.

“Services” means the programs, coaching, consulting, marketing, and related services offered by the Company as described in Section 3 and further specified in the applicable Order Form and Schedule A.

“Website” means the website located at concreteceo.com and any related domains, subdomains, or checkout pages operated by the Company, including contractor-ceo.com.


DESCRIPTION OF SERVICES

  • Overview. The Company provides marketing, lead generation, business coaching, and consulting services designed for concrete industry businesses. Services may include, but are not limited to:
  • Digital marketing services, including website design, search engine optimization, paid advertising management, and lead generation campaigns.
  • Business coaching and consulting, including pricing audits, sales process optimization, financial forecasting, and growth planning.
  • Done-for-you marketing management, including ad creation, campaign management, and performance reporting.
  • Appointment booking and lead follow-up services.
  • Access to proprietary training materials, templates, spreadsheets, and business tools.
  • Community access, including networking with other concrete industry professionals through the Company's Slack workspace and live events.
  • Specific Deliverables. The specific Deliverables for each Program tier are set forth in the applicable Order Form and Schedule A. In the event of a conflict between the general description of Services in this Section 3 and the specific Deliverables listed in a Schedule A, the Schedule A shall control.
  • No Guarantee of Specific Outcomes. The Company provides systems, strategies, tools, and support. The Company does not guarantee any specific level of revenue, profit, lead volume, or business outcome. Results depend on numerous factors outside the Company's control, including the Client's own execution, market conditions, competition, and the Client's existing business operations.


ACCOUNT REGISTRATION AND SECURITY

  • Account Creation. You may be required to create an account to access certain Services. You agree to provide accurate, current, and complete information during registration and to update such information as necessary.
  • Account Security. You are responsible for maintaining the confidentiality of your account credentials and for all activity occurring under your account. You agree to notify the Company immediately of any unauthorized use of your account.
  • Access Credentials. Certain Programs require you to provide the Company with access to third-party platforms, including but not limited to your CRM system, advertising accounts, website hosting, and accounting platforms. You are responsible for ensuring the Company has the access needed to perform the Services. Delays caused by failure to provide required access do not extend any timelines or entitle you to any fee reduction.


PAYMENT TERMS

  • Fees. Client shall pay all Program Fees as specified in the applicable Order Form and Schedule A. Program Fees may include sign-on fees, monthly retainers, revenue share payments, per-appointment fees, and ad management fees. All fees are stated in U.S. dollars.
  • Payment Methods. The Company accepts payment by credit card and ACH transfer. Payments are processed through Stripe or such other payment processor as the Company may designate. Client authorizes the Company to charge the payment method on file for all fees when due.
  • Installment Obligations. If a Program Fee is structured as monthly payments or installments, all payments for the full term remain due and owing regardless of whether Client continues to participate in the Program. Client's obligation to pay the full Program Fee is unconditional and survives any early termination, except as expressly provided in the applicable Order Form.
  • Late Payments. Payments not received within five (5) days of the due date shall be considered delinquent. The Company reserves the right to suspend Services, restrict access to the Website or community, and pursue all available remedies for delinquent payments. A late fee of the lesser of one and one-half percent (1.5%) per month or the maximum rate permitted by law shall accrue on all delinquent balances.
  • Chargebacks and Payment Disputes.  
  • Client agrees that initiating a chargeback, payment reversal, or payment dispute with a bank, credit card company, or payment processor for any charges properly authorized under this Agreement constitutes a material breach of this Agreement.
  • Prior to initiating any chargeback or payment dispute, Client must first contact the Company in writing at tyler@concreteceo.com and allow thirty (30) days to resolve the matter through the dispute resolution procedures set forth in Section 18 of this Agreement.
  • If Client initiates a chargeback or payment dispute for Services that have been delivered, Client shall be liable for: (i) the full amount of the disputed charge; (ii) all fees, costs, and penalties imposed on the Company by the payment processor as a result of the dispute; and (iii) reasonable collection costs, including attorneys' fees.
  • Client acknowledges that the Company maintains records of all Services delivered, including but not limited to login records, call attendance, campaign performance reports, deliverable completion records, and communication logs. These records constitute evidence of service delivery for purposes of any chargeback dispute.
  • Taxes. All fees are exclusive of applicable taxes. Client is responsible for all sales, use, and other taxes imposed on the transactions contemplated by this Agreement, excluding taxes based on the Company's income.


SUPPLEMENTAL AGREEMENTS

  • Order Forms. Each Program purchase is governed by an Order Form that supplements this Agreement. The Order Form, together with its applicable Schedule A and this Agreement, constitutes the complete agreement for that Program purchase. The Order Form is titled “Program Order Form and Program Agreement - Concrete CEO.”
  • Hierarchy. In the event of a conflict between this Agreement and an Order Form, this Agreement shall govern unless the Order Form expressly states that it overrides a specific provision of this Agreement. No Order Form may modify Sections 14, 15, or 18 of this Agreement (Disclaimers of Warranties, Limitation of Liability, or Dispute Resolution) unless signed by an authorized representative of the Company.
  • Incorporation. Each Order Form incorporates this Agreement by reference. Client's acceptance of an Order Form constitutes acceptance of this Agreement.


INTELLECTUAL PROPERTY

  • Company Ownership. All Intellectual Property provided by the Company in connection with the Services remains the sole and exclusive property of the Company. This includes, without limitation, training materials, spreadsheets, pricing tools, quote sheets, marketing templates, processes, methodologies, campaign strategies, and website designs created by the Company.
  • Limited License. Subject to Client's compliance with this Agreement and payment of all fees, the Company grants Client a limited, non-exclusive, non-transferable, revocable license to use the Company's Intellectual Property solely for Client's internal business operations during the term of the applicable Program. This license terminates immediately upon termination or expiration of the Program.
  • Restrictions. Client shall not, and shall not permit any third party to: (a) copy, reproduce, distribute, or create derivative works based on the Company's Intellectual Property; (b) sell, resell, license, sublicense, or otherwise make available the Company's Intellectual Property to any third party; (c) reverse engineer, decompile, or disassemble any proprietary tools or processes; or (d) remove any proprietary notices from materials provided by the Company.
  • Client Content. Client retains ownership of all content provided to the Company, including photographs, videos, business information, and brand materials. Client grants the Company a non-exclusive, royalty-free license to use such content solely for the purpose of performing the Services during the term of the applicable Program.
  • Website Ownership. Ownership of websites designed or built by the Company is subject to the terms of the applicable Order Form. Unless otherwise specified in the Schedule A, the Company retains ownership of all website designs and assets until the applicable conditions for ownership transfer are met.


USER CONDUCT AND ACCEPTABLE USE

  • General Conduct. Client agrees to use the Website, Services, and any community platforms in accordance with all applicable laws and this Agreement. Client shall not engage in any conduct that is harmful, threatening, abusive, harassing, defamatory, or otherwise objectionable.
  • Prohibited Activities. Without limiting the foregoing, Client shall not:
  • Share, distribute, reproduce, or make available any Program materials, training content, or Company Intellectual Property to any person or entity outside of Client's organization.
  • Record, screenshot, or otherwise capture any coaching calls, training sessions, or live events without the express prior written consent of the Company.
  • Solicit or attempt to hire any Company team members, contractors, or service providers.
  • Solicit other Program participants for competing services or products.
  • Engage in harassment, discrimination, hate speech, or threats directed at any Company team member or fellow Program participant.
  • Use the Services for any unlawful purpose or in violation of any applicable law or regulation.
  • Consequences of Violation. Violation of this Section 8 may result in immediate suspension or termination of Client's access to the Services and community platforms, without refund of any fees paid. The Company reserves the right to pursue all available legal remedies.


CONFIDENTIALITY

  • Mutual Obligations. Each party agrees to hold the other party's Confidential Information in strict confidence and not to disclose such information to any third party without the prior written consent of the disclosing party, except to employees, contractors, or advisors who have a need to know and are bound by confidentiality obligations at least as restrictive as those in this Agreement.
  • Exclusions. Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was rightfully in the receiving party's possession before disclosure; (c) is rightfully received from a third party without restriction; or (d) is independently developed by the receiving party without reference to the disclosing party's Confidential Information.
  • Duration. The obligations under this Section 9 shall survive termination of this Agreement for a period of three (3) years.


EARNINGS AND RESULTS DISCLAIMER

  • No Guarantee. THE COMPANY MAKES NO GUARANTEES REGARDING THE LEVEL OF SUCCESS, REVENUE, LEADS, PROFIT, OR RESULTS YOU MAY ACHIEVE THROUGH THE SERVICES. WHILE THE COMPANY PROVIDES STRATEGIES, TOOLS, AND RESOURCES BASED ON METHODS THAT HAVE WORKED FOR OTHER CLIENTS, INDIVIDUAL RESULTS WILL VARY AND DEPEND ON NUMEROUS FACTORS INCLUDING, BUT NOT LIMITED TO, MARKET CONDITIONS, COMPETITION, YOUR EXECUTION AND FOLLOW-THROUGH, YOUR EXISTING BUSINESS OPERATIONS, YOUR SALES ABILITY, AND EXTERNAL VARIABLES BEYOND THE COMPANY'S CONTROL.
  • Testimonials and Examples. Any examples of results achieved by other clients referenced on the Website, in marketing materials, or during coaching sessions represent individual experiences and should not be interpreted as a guarantee that you will experience similar outcomes. The Company does not make income claims, promises, or representations of future earnings.
  • Client Responsibility. By entering into this Agreement, Client acknowledges and agrees that Client is solely responsible for Client's own results, actions, and business outcomes. The Company provides the systems, coaching, and marketing infrastructure; Client is responsible for sales execution, customer service, project management, and all other aspects of operating Client's business.
  • Scope of Services. The Company performs marketing, lead generation, appointment booking, and sales coaching services. The Company does not perform the final sale, manage Client's field operations, or control Client's customer relationships after a lead has been booked. Client's success depends on Client's ability to close sales, deliver quality work, and operate a viable business.


COMMUNITY GUIDELINES

  • Community Access. Certain Programs include access to the Company's community platforms, including Slack workspaces, live training networks, resource libraries, and in-person events such as the Annual Concrete CEO Growth Summit. Access is subject to compliance with this Section 11.
  • Code of Conduct. All community participants shall: (a) treat other members with respect and professionalism; (b) refrain from harassment, discrimination, or abusive language; (c) refrain from sharing Program materials outside the community; (d) refrain from soliciting other members for competing services; (e) comply with all rules posted within the community platform; and (f) refrain from recording or capturing any community content without express written permission.
  • Removal. The Company reserves the right to remove any participant from the community at its sole discretion for violation of these guidelines. Removal from the community does not entitle Client to a refund of any fees paid.
  • Events. In-person events are subject to additional rules communicated prior to the event. Attendance does not create any employment, partnership, or agency relationship between participants and the Company.


THIRD-PARTY TOOLS AND INTEGRATIONS

  • Third-Party Platforms. The Services may require or involve the use of third-party platforms and tools, including but not limited to Jobber, Slack, Google Ads, Meta Ads, and various analytics platforms. Client acknowledges that these platforms are owned and operated by third parties and are subject to their own terms of service.
  • No Liability for Third Parties. The Company is not responsible for the availability, functionality, security, or performance of any third-party platform. If a third-party platform changes its terms, features, or availability, the Company will make commercially reasonable efforts to provide an alternative, but is not liable for any disruption or limitation caused by such changes.
  • Required Platforms. Certain Programs require Client to maintain an active subscription to designated platforms (such as Jobber for CRM). Client is responsible for all subscription fees and compliance with the terms of service of such platforms.


PRIVACY

  • Privacy Policy. The Company's collection, use, and disclosure of personal information is governed by the Website Privacy Policy - Concrete CEO, available at concreteceo.com. By using the Website or Services, you consent to the data practices described in the Privacy Policy.
  • Data Access. Certain Programs require Client to provide the Company with access to Client's business data, including CRM records, advertising account data, and financial information. The Company will use such data solely for the purpose of performing the Services and in accordance with the confidentiality provisions of this Agreement.


DISCLAIMERS OF WARRANTIES

  • As-Is Basis. THE SERVICES AND ALL MATERIALS PROVIDED BY THE COMPANY ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. THE COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
  • No Warranty of Results. THE COMPANY DOES NOT WARRANT THAT THE SERVICES WILL MEET YOUR SPECIFIC REQUIREMENTS, THAT THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, OR THAT THE RESULTS OBTAINED FROM THE USE OF THE SERVICES WILL BE ACCURATE OR RELIABLE.


LIMITATION OF LIABILITY

  • Cap on Damages. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE TOTAL AMOUNT OF PROGRAM FEES ACTUALLY PAID BY CLIENT TO THE COMPANY DURING THE SIX (6) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
  • Exclusion of Damages. IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITY, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.


INDEMNIFICATION

  • Client Indemnification. Client agrees to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) Client's breach of this Agreement; (b) Client's use of the Services; (c) Client's business operations, including claims by Client's customers or employees; (d) any representation or warranty made by Client to its customers that is inconsistent with this Agreement; or (e) Client's violation of any applicable law or regulation.


TERM AND TERMINATION

  • Term. This Agreement is effective as of the date Client first accesses the Website or accepts an Order Form, whichever is earlier, and remains in effect for as long as Client has an active Program or account with the Company.
  • Program Term. The term of each Program is specified in the applicable Order Form and Schedule A.
  • Termination by Client. Client may terminate a Program by providing written notice as specified in the applicable Order Form. Unless otherwise stated in the Order Form, a minimum of thirty (30) days' prior written notice is required. Client must complete an offboarding call with the Company as a condition of termination. If Client fails to provide the required notice or to schedule and complete the offboarding call, the Program shall be deemed to remain in effect and Client's payment obligations continue to accrue until the offboarding process is complete, as further described in the applicable Order Form.
  • Termination by Company. The Company may terminate this Agreement or any Program immediately upon written notice if Client: (a) breaches any material provision of this Agreement; (b) fails to make any payment when due and does not cure within five (5) days of written notice; (c) initiates a chargeback or payment dispute in violation of Section 5; or (d) engages in conduct that is harmful to the Company's reputation or business.
  • Effect of Termination. Upon termination: (a) Client's access to the Services, community platforms, and Company Intellectual Property shall immediately cease; (b) all unpaid fees for the remaining term become immediately due and payable, except as expressly limited by the applicable Order Form; (c) Client shall return or destroy all Company Intellectual Property in Client's possession; and (d) the provisions of Sections 5, 7, 9, 10, 14, 15, 16, 18, and 21 shall survive termination.
  • No Refunds. All fees paid are non-refundable. Termination of a Program does not entitle Client to a refund of any fees previously paid, including sign-on fees and monthly retainer payments.


DISPUTE RESOLUTION

  • Informal Resolution. Before initiating any formal dispute resolution proceeding, the parties agree to first attempt to resolve any dispute informally by sending written notice to the other party describing the dispute and the proposed resolution. The parties shall negotiate in good faith for a period of thirty (30) days from receipt of such notice.
  • Binding Arbitration. If the dispute is not resolved through informal negotiation, either party may initiate binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration shall be conducted by a single arbitrator in the State of Colorado. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.
  • Class Action Waiver. CLIENT AGREES THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. CLIENT WAIVES ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION AGAINST THE COMPANY.
  • Small Claims Exception. Notwithstanding the foregoing, either party may bring an individual action in small claims court for disputes within the jurisdictional limits of such court.
  • Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Colorado, without regard to its conflict of laws principles.
  • Prevailing Party. In any dispute arising under this Agreement, the prevailing party shall be entitled to recover its reasonable attorneys' fees and costs from the non-prevailing party.


FORCE MAJEURE

  • Excused Performance. Neither party shall be liable for any delay or failure to perform its obligations under this Agreement due to causes beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemics, government actions, wars, civil unrest, labor disputes, internet or telecommunications failures, or third-party platform outages.


MODIFICATIONS TO TERMS

  • Right to Modify. The Company reserves the right to modify this Agreement at any time by posting the revised terms on the Website. The modified terms shall be effective upon posting. Client's continued use of the Services after any modification constitutes acceptance of the modified terms.
  • Material Changes. For material changes, the Company will make reasonable efforts to provide notice via email or through the Website at least thirty (30) days before the changes take effect.


GENERAL PROVISIONS

  • Entire Agreement. This Agreement, together with any applicable Order Forms and their Schedule A attachments, constitutes the entire agreement between the parties and supersedes all prior and contemporaneous agreements, representations, and understandings.
  • Severability. If any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect, and the invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.
  • Waiver. The failure of either party to enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision. All waivers must be in writing and signed by the waiving party.
  • Assignment. Client may not assign or transfer this Agreement or any rights or obligations hereunder without the prior written consent of the Company. The Company may assign this Agreement without restriction.
  • No Partnership. Nothing in this Agreement shall be construed to create a partnership, joint venture, employment, or agency relationship between the parties. The Company is an independent contractor.
  • Notices. All notices under this Agreement shall be in writing and sent to: (a) for the Company: tyler@concreteceo.com; (b) for Client: the email address on file with Client's account. Notices are effective upon receipt.
  • Headings. Section headings are for convenience only and shall not affect the interpretation of this Agreement.
  • Counterparts. This Agreement may be accepted electronically, and electronic acceptance shall have the same legal effect as a handwritten signature.


CONTACT INFORMATION

Concrete Launch Secrets LLC d/b/a Concrete CEO | Email: tyler@concreteceo.com | Website: concreteceo.com