WEBSITE PRIVACY POLICY

Concrete CEO

Last Updated: May 12, 2026


INTRODUCTION

General. Concrete Launch Secrets LLC, doing business as Concrete CEO ("Company," "we," "us," or "our"), operates the website concreteceo.com (the "Website"). This Website Privacy Policy ("Privacy Policy") describes how we collect, use, disclose, and protect your personal information when you visit our Website, purchase our services, or otherwise interact with us. This Privacy Policy applies to all users of the Website, including clients, prospective clients, and visitors.


Acceptance. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not use our Website. This Privacy Policy is incorporated into and subject to our Terms of Service and Master Services Agreement.


Scope. This Privacy Policy applies to information collected through our Website, our services, email communications, and any other interactions you may have with us. It does not apply to information collected by third parties, including any third-party websites or services that may be linked from our Website.


INFORMATION WE COLLECT

Personal Identifiers. We may collect the following personal identifiers when you register for an account, purchase services, or communicate with us:

  • Name (first and last)
  • Email address
  • Phone number
  • Business name and business address
  • Billing address

Financial Information. When you make a purchase, we collect payment-related information. Credit card numbers, bank account details, and other sensitive financial data are processed directly by our third-party payment processor, Stripe. We do not store complete credit card numbers or bank account information on our servers.


Business and Professional Information. Because our services are designed for concrete contracting businesses, we may collect:

  • Business name, type, and location
  • Service areas and geographic territories
  • Revenue and business performance data (when relevant to service delivery)
  • Marketing campaign data and advertising metrics
  • Website analytics and lead generation data related to your business

Usage Data. We automatically collect certain information when you visit our Website, including:

  • Pages visited, features used, and session duration
  • Referring website or source
  • Date and time of visits
  • Clickstream data and navigation patterns

Device and Technical Data. We collect technical information about the device and browser you use to access our Website, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (desktop, mobile, tablet)
  • Screen resolution

Communications. We collect information from your communications with us, including:

  • Support tickets and customer service inquiries
  • Slack community messages and interactions
  • Email correspondence
  • Feedback, reviews, and testimonials you provide

Program-Specific Data. If you are a client enrolled in one of our programs, we may collect:

  • Program progress and completion records
  • Attendance at coaching calls and events
  • Content submissions and deliverables
  • Performance metrics related to services we provide on your behalf


HOW WE COLLECT INFORMATION


Directly From You. We collect information that you provide directly to us when you create an account, purchase services, fill out forms, communicate with us, participate in our community, or attend our events (including the Growth Summit).


Automatically Through Technology. We use cookies, pixels, and similar tracking technologies to automatically collect usage data and technical information when you visit our Website. See Section 7 for details on cookies and tracking technologies.


From Third-Party Sources. We may receive information about you from third-party sources, including:

  • Payment processors (Stripe) regarding transaction status
  • Advertising platforms (Meta/Facebook, Google) regarding ad engagement and conversions
  • Analytics providers regarding website usage patterns
  • Publicly available business information


HOW WE USE YOUR INFORMATION

Service Delivery. We use your information to provide, maintain, and improve our services, including:

  • Delivering coaching, marketing, and business development services
  • Managing your account and processing payments
  • Building and managing websites on your behalf
  • Running advertising campaigns and SEO services for your business
  • Providing customer support and responding to inquiries
  • Communicating with you about your account and services

Business Operations. We use your information for internal business operations, including:

  • Analyzing usage trends and improving our Website and services
  • Developing new products, services, and features
  • Conducting research and analytics
  • Protecting against fraud and unauthorized activity

Marketing and Advertising. We use your information for marketing purposes, including:

  • Sending promotional emails and newsletters (with your consent or as permitted by law)
  • Displaying targeted advertisements through Meta/Facebook and Google
  • Measuring the effectiveness of our advertising campaigns
  • Creating lookalike or similar audiences for advertising purposes

Legal and Compliance. We use your information to comply with legal obligations, enforce our agreements (including our Terms of Service and Master Services Agreement), and protect our rights and the rights of others.


HOW WE SHARE YOUR INFORMATION

General Principle. We do not sell your personal information. We share your information only as described in this Privacy Policy or with your consent.


Service Providers. We share your information with third-party service providers who perform services on our behalf, as described in Section 6 below. These providers are contractually required to use your information only to provide services to us and are prohibited from using it for their own purposes.


Business Transfers. If the Company is involved in a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.


Legal Requirements. We may disclose your information if required to do so by law, or if we believe in good faith that such disclosure is necessary to:

  • Comply with a legal obligation, court order, or legal process
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with our services
  • Protect the personal safety of users or the public

With Your Consent. We may share your information with third parties when you have given us explicit consent to do so.


THIRD-PARTY SERVICE PROVIDERS

Overview. We use the following third-party service providers to operate our business and deliver our services. Each provider receives only the information necessary to perform its designated function:

Payment Processing.  

Stripe - credit card and ACH payment processing. Stripe processes and stores your payment information pursuant to its own privacy policy. We receive transaction confirmations but do not store complete payment card or bank account numbers.


Analytics and Tracking.  

  • Meta Pixel (Facebook Pixel) - advertising attribution, conversion tracking, and audience building for Meta/Facebook advertising campaigns.
  • Google Pixel / Google Analytics - website traffic analysis, user behavior tracking, conversion measurement, and advertising attribution for Google advertising campaigns.
  • Cortana AI - artificial intelligence-powered analytics and business intelligence.

Business Management.  

Jobber - field service management, scheduling, invoicing, and customer relationship management for service delivery to your concrete contracting business.


Community and Communication.  

Slack - community platform for client communication, program delivery, and peer networking. Messages and files shared within our Slack workspace are subject to Slack's privacy policy.


Advertising Platforms.  

Meta/Facebook Ads Manager - advertising campaign management, audience targeting, and retargeting.

Google Ads - advertising campaign management, search advertising, and display advertising.

Note on Third-Party Policies. Each third-party service provider maintains its own privacy policy governing its collection and use of data. We encourage you to review the privacy policies of these providers. We are not responsible for the privacy practices of third-party service providers.


COOKIES AND TRACKING TECHNOLOGIES


What Are Cookies. Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (pixels, tags, scripts) to collect information about your browsing activity and to improve your experience on our Website.


Types of Cookies We Use.  

  • Essential Cookies. These cookies are necessary for the Website to function properly. They enable core functionality such as security, account access, and session management. You cannot opt out of essential cookies.
  • Analytics Cookies. These cookies help us understand how visitors interact with our Website by collecting and reporting information. We use Google Analytics and similar tools to analyze usage patterns.
  • Advertising Cookies. These cookies are used to track visitors across websites and display relevant advertisements. We use Meta Pixel and Google Pixel to measure advertising effectiveness and build targeted audiences.
  • Functional Cookies. These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.


Managing Cookies. Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some features of our Website may not function properly. You may also opt out of targeted advertising through the Digital Advertising Alliance (DAA) at optout.aboutads.info or the Network Advertising Initiative (NAI) at optout.networkadvertising.org.


Do Not Track Signals. Our Website does not currently respond to "Do Not Track" (DNT) signals sent by web browsers. However, we do honor Global Privacy Control (GPC) signals as described in Section 11.


DATA RETENTION

Retention Period. We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The specific retention period depends on the nature of the information and the purpose for which it was collected:

  • Account information: retained for the duration of your account and for a reasonable period thereafter to comply with legal obligations
  • Transaction records: retained for a minimum of seven (7) years to comply with tax and accounting requirements
  • Usage data and analytics: retained for up to twenty-four (24) months from the date of collection
  • Communications: retained for as long as necessary to provide support and resolve disputes
  • Marketing data: retained until you opt out of marketing communications or request deletion

Deletion. When your information is no longer needed for the purposes described in this Privacy Policy, we will securely delete or anonymize it. You may request deletion of your personal information as described in Section 10.


DATA SECURITY

Security Measures. We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit, secure server infrastructure, access controls, and regular security assessments.

No Guarantee. Despite our efforts, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your personal information. You acknowledge that you provide your personal information at your own risk.

Breach Notification. In the event of a data breach that compromises your personal information, we will notify you and any applicable regulatory authorities as required by applicable law.


YOUR RIGHTS AND CHOICES

Access and Portability. You have the right to request access to the personal information we hold about you and to receive a copy of that information in a commonly used, machine-readable format.

Correction. You have the right to request correction of any inaccurate personal information we hold about you.

Deletion. You have the right to request deletion of your personal information, subject to certain exceptions (such as information we are required to retain for legal or compliance purposes).

Opt-Out of Marketing. You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or by contacting us at tyler@concreteceo.com. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications.

Exercising Your Rights. To exercise any of these rights, please contact us at tyler@concreteceo.com. We will respond to your request within thirty (30) days. We may need to verify your identity before processing your request.


CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

Applicability. This Section applies to California residents and supplements the information contained in the rest of this Privacy Policy. This Section describes our practices regarding the collection, use, and disclosure of personal information as defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA").

Notice at Collection. At or before the point of collection, California residents are entitled to notice of the categories of personal information collected and the purposes for which such information is used. The categories of personal information we collect and the purposes for which we use them are described in Sections 2 and 4 of this Privacy Policy.

Categories of Personal Information Collected. In the preceding twelve (12) months, we have collected the following categories of personal information:

  • Identifiers - name, email address, phone number, IP address, business name and address
  • Financial Information - payment and billing information (processed by Stripe)
  • Commercial Information - records of services purchased, purchasing history, program enrollment
  • Internet/Electronic Activity - browsing history, search history, interaction with our Website, clickstream data
  • Professional/Employment Information - business type, service areas, business performance data
  • Inferences - preferences, characteristics, and behavior drawn from the above categories

Business Purpose for Collection. We collect each category of personal information for the business purposes described in Section 4, including service delivery, business operations, marketing, and legal compliance.

Categories of Third Parties. We share personal information with the following categories of third parties:

  • Payment processors (Stripe)
  • Analytics and advertising providers (Meta/Facebook, Google)
  • Business management platforms (Jobber)
  • Communication platforms (Slack)
  • AI and technology service providers (Cortana AI)

Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting the information, and the categories of third parties with whom we share the information.

Right to Delete. You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions as provided by law.

Right to Correct. You have the right to request correction of inaccurate personal information we maintain about you.

Right to Opt-Out of Sale or Sharing. We do not sell your personal information as defined under the CCPA. We do share personal information with advertising partners (Meta/Facebook and Google) for cross-context behavioral advertising. You have the right to opt out of this sharing. To opt out, contact us at tyler@concreteceo.com or submit a request through our Website.

Global Privacy Control. We recognize and honor the Global Privacy Control (GPC) signal. If your browser or device sends a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of personal information associated with that browser or device.

Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge different prices, provide a different level of service, or suggest that you will receive a different price or level of service for exercising your rights.

Verification Process. When you submit a request to know, delete, or correct, we will verify your identity by matching at least two pieces of personal information you provide with information we maintain about you. If we cannot verify your identity, we may deny your request.

Authorized Agent. You may designate an authorized agent to submit a request on your behalf. If you use an authorized agent, we may require the agent to provide proof of written authorization and we may still require you to verify your identity directly with us.

Contact for CCPA Requests. To exercise any of your rights under the CCPA, contact us at tyler@concreteceo.com or by mail at the address provided in Section 15.


CHILDREN'S PRIVACY

Age Restriction. Our Website and services are not directed to children under the age of eighteen (18). We do not knowingly collect personal information from children under 18. Our services are designed for business owners and professionals in the concrete contracting industry.

COPPA Compliance. We do not knowingly collect personal information from children under the age of thirteen (13) as defined by the Children's Online Privacy Protection Act (COPPA). If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe that we have inadvertently collected information from a child under 13, please contact us immediately at tyler@concreteceo.com.


CHANGES TO THIS POLICY

Modifications. We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and post the revised version on our Website. Material changes will be communicated to you through email or a prominent notice on our Website.

Continued Use. Your continued use of our Website after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.


CONTACT INFORMATION

How to Contact Us. If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Concrete Launch Secrets LLC

d/b/a Concrete CEO

Email: tyler@concreteceo.com

Website: concreteceo.com

For privacy-related requests, including requests to access, correct, or delete your personal information, please email us at tyler@concreteceo.com with the subject line "Privacy Request."